Johnnie Walker RV was based in 1963 by John Walker Sr. The dealership has expanded to 3 places, all on Boulder Freeway, to satisfy the expansion in demand from locals and guests.
Johnnie Walker RV was based in 1963 by John Walker Sr. with the assistance of his son, John Walker Jr. With one location on Boulder Freeway, the corporate had a main focus that also governs the enterprise to today: excellent customer support. Look a bit of deeper, although, and also you’ll discover there has additionally been a core theme all through all of the years: household — 5 generations of Walkers.
Over time, Johnnie Walker RV has supplied clients with not solely an important procuring expertise at its three state-of-the-art places, but in addition an important service expertise with greater than half of its workforce members devoted to the service and components departments. The corporate’s product choices embody new and previously-enjoyed journey trailers, fifth wheels, motorhomes and toy haulers. Whether or not the client wants a technique to camp out remotely with their ATVs, a motorhome to journey (and reside in) in type or a smaller trailer that they will pull with their SUV, they’ll discover it at Johnnie Walker RV.
Johnnie Walker RV has expanded to 3 places, all on Boulder Freeway, to satisfy the expansion in demand from locals and guests, a few of whom come from throughout the nation to purchase from this family-owned dealership. The demographics have modified, although; it’s not “your grandparents’ RV.” One in 5 consumers is below 35 years outdated.
“We’re promoting RVs to youngsters and grandchildren whose mother and father purchased RVs from Dad 50 years in the past. We even have clients who’ve bought greater than 10 RVs from us,” mentioned Darcy Walker-Fitch, vp and great-granddaughter of John Walker Sr.
After all, all of that wouldn’t be attainable with out a workforce of staff. They’ve practically 100 staff that assist make the operation successful, and, most significantly, add to the enterprise’s household issue themselves.
“We now have a number of staff who’ve been with us for greater than 40 years, and nearly 20 who’ve been with us for greater than 15 years,” Walker-Fitch mentioned. “Husbands, wives, fathers, sons — we now have complete households who work right here.”
And that’s what makes it a household enterprise on each degree, she mentioned. “We imagine that households that work and play collectively, keep collectively.”
Over time, the corporate has survived various difficult economies. There have been gasoline shortages within the ’70s and the market meltdown in 2008. COVID was additionally a outstanding interval for Johnnie Walker RV. Amidst a lot uncertainty, households reassessed their priorities and diverted extra funds to family-focused actions.
“We noticed a increase in buying exercise. Prospects needed to skip the motels and cruise ships and journey in an RV to have their very own house and extra management over their trip and surroundings,” Walker-Fitch mentioned. “As soon as a buyer learns how inexpensive the RV life-style could be, with funds as little as $199 per 30 days on permitted credit score, they change into much more excited in regards to the freedom they’re about to expertise.”
In 2020, the problem turned maintaining stock in inventory. Manufacturing unit shutdowns and provide chain points disrupted the movement of recent RVs. Lately, all three Johnnie Walker RV places have lastly been in a position to ramp up stock. When RVers are able to commerce as much as a more recent mannequin, households persistently select Johnnie Walker RV, even via financial uncertainty.
Johnnie Walker RV has decadeslong partnerships with Jayco, Winnebago, Thor, Heartland and Keystone. These established leaders within the trade enable Johnnie Walker RV to have high quality stock and dependable components and repair capabilities to maintain clients blissful and on the highway.
“It’s been an exquisite and rewarding 60 years serving the group, and we stay up for the subsequent 60,” Walker-Fitch mentioned.